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Search Engine Optimization is employed in order to improve visibility of a web site by embedding search engine friendly multimedia components such as carefully selected keywords into a web site, to make it noticeable by search engine searching algorithms. There are two different methods for optimizing a web site. 1. On-Page Optimization: Web page multimedia elements such as HTML code, text, graphics and images embeded in the website.
2. Off-Page
Optimization: The number of back-links (external links pointing to the site from
other relevant web sites, specially from prestigious and well-known sites)
Our
Solution
First step of SEO (Two months)
a) Carrying
out a 2 weeks keyword search to find the best strategy to overtake the
competitors ranking for relevant search queries,
b) Changing
and optimizing more than 100 effective SEO factor (title page, meta
desc., headers, hrefs and the
like) for each page of the website for related contents,
c)
Installing
and linking analytics such as Google-Analytics and Bing web master tool for
having real time analysis,
d)
Improving
mobile compliance rate,
e)
Improving
website compliance rate,
f)
Checking
all legal linking,
g)
Continuation
of the work…
Second step:
(optional
10 months – Necessary for business with large number of competitors such as
real estate agents and hotels)
·
For 10 months after first
step, the results will be analyzed and the factors effecting visibility and
prestige of the web will be improved in real time.
Accomplishment
a) The
benchmarks for web page ranking are web sites such as booking.com and tripadvisor.com.
Any private web site can not be ranked higher than these
web-sites in short time periods. It may be possible to overtake them in several
years, provided that a highly professional team will be in charge.
b)
Our
immediate target is to raise
yourbusiness.com
to be listed in the first page among similar businesses in Cyprus in major
search engines using most commonly used keywords. This will be achieved within
a year period.
c)
For
SEO to take effects, it requires a 6-9 month time
period. Therefore, we suggest beginning work as soon as possible.
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