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(Motivated by EMU Social Media Unit) |
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MediaExper takes the following directions as its guideline for developing Social Media and Branding Strategies for industrial and service organizations.
1)
The right content at the right time:
Quality content is the key to a successful engagement. It is
always recommended to allow graphics to be produced by a qualified
professional. Insights should also be analysed to find an optimal time
on which most of your audience is active on social media so that your
content has maximum exposure 2) Go Live: Live streaming platforms such as Facebook, Instagram and Periscope are becoming increasingly popular. By ‘going live’ you can attract more subscribers to your page. Your
current subscribers can enjoy what your brand
has to offer from the comfort of their homes.
3)
Post Regularly: Brand awareness is a big part of why
many brands are engaged on Social Media. If you don’t post regularly,
the risk of your subscribers losing interest in your brand is
multiplied. However, it is essential to strike the right balance between
too much and too little as not to overwhelm your subscribers. It is best
to read into key metrics for your audience to find out the optimal
posting frequency.
4)
Use Humour:
Humour is an effective tool in traditional as well as new media. You can
generate many followers for your brand by using the right balance of
humour and engaging content. A well executed
humorous campaign can become a social media hit and become viral in a
very short period of time.
However it is vital to analyse the public space before
engaging in such a campaign because humour can easily offend your
audience as well
5)
Promote Your Profiles: promoting social media accounts
online as well as using traditional media (flyers, posters, radio ads etc.) is
key to maximum brand exposure. Personal websites should also be used to promote
social media channels. Many businesses rely on their social media followers to
grow at a rapid pace organically despite research proving this to be an
ineffective method in the promotion of a brand.
6)
Find the right platform: As a brand
you need to choose the right platform in order to become well known by your
audience.
Facebook: Facebook with its 1.9 billion users (as of
July 2017) is by far the best platform to promote brand awareness. Most brands
are active on Facebook because it has the largest reach amongst all social media
platforms.
Instagram: Businesses that rely heavily on images such
as fashion companies and retailers are more engaged on Instagram. It is an
effective way to reach young adults.
LinkedIn: If your Brand’s main audience are other
companies, it is more effective to use Linked In because most of these
businesses are likely to operate on LinkedIn
Twitter: Twitter is best used to create a Social
Empowering campaign. You can keep your audience informed on the latest
developments and create ideas or discussions you are aiming to create within the
society.
7) Use Visuals: Images
and videos are powerful tools which help promote a brand’s image on Social
Media. Visuals are very engaging and can attract a lot of attention with minimal
effort. After all, a picture says a thousand words. Your visual theme should
reflect what your brand stands for, its uniqueness and topics your audience is
interested in.
8)
Monitor Constantly: As a brand, you
should monitor your social media accounts constantly. respond to any negative
reviews you get about a product, promote the positive views you get about a
product and answer any questions you get about your brand. By doing so your
audience will feel appreciated, well informed and you can respond to any
complaints and identify a possible crisis situation
before it arises for the brand.
9)
Connect with
Influencers: By getting a celebrity to endorse your brand on social media you
might get closer to your target audience and get additional exposure by
connecting with a celebrity’s followers. 10) Social Media Team: Running a business as well as creating social campaigns can be a daunting task. Getting professional guidance is always a good idea in order to strengthen your brands awareness on social media.
Source: Eastern Mediterranean
University Social Media Unit. More
information can be found at
social-media blog. Lets get started and enjoy enhancing your visibility… |